Thursday, June 26, 2014

Dov Charney and Foie Gras

With my former boss, Dov Charney, once again in the spotlight (I usually say ‘former boss’ meaning that I no longer work at American Apparel, though in this case it could be interpreted as a reference to his current displacement as said boss) I have been mulling over whether this blog – whose very existence is based in the arguably least contentious experiences of an overlong three-year career working for Dov – should chime in to the media frenzy surrounding subjects of which I actually have some first hand knowledge. In due form, I decided I would write a post that was as related to Dov as this blog is related to food: which is inconsequentially.

The First Pâté de Foie Gras

My first introduction to foie gras was in Montreal just two years ago at Alexandre’s on Peel Street. Directly across from Les Cours Mont-Royal, where American Apparel has its Canadian offices, French-owned Alexandre’s has carefully captured the Parisian brasserie look with its dark interior, mirrored walls, red front, and the old men that have spilled out from the upstairs cigar lounge, sitting so comfortably on the terrace chairs - cigar in mouth - they look as though they have been sitting there since the restaurant’s opening almost forty years ago. And they very likely have.

Chez Alexandre, Montréal

At the end of the summer, Dov would come to Montreal to get a feel for the looming cold weather and put his mind to planning the business’ upcoming winter season. We worked long hours on marketing projects, the fall ads, the assortment and allocation of product, along with whatever particularity on which Dov was currently focused (I believe this was the year of reducing the aging inventory and improving the efficiency of our shipping routes, or maybe it was watch standards). This work came in addition to our regular positions – at this time mine was the managing of five stores, located in five different cities, none of which were Montreal – so I gleefully looked forward to the almost nightly offer of French cuisine that came well over twelve hours into my work day, despite the delay it might cause to my shift’s end.

Watch Standards

It was on the first of these occasions for me, in a midnight meal so indulgent – with oysters, steak tartar, and lobster – that I dove into the foie gras without a single thought for the cruelty in which it was created. As a French-Egyptian, perhaps I can feign cultural loyalty to a French delicacy adopted from ancient Egypt, but I do believe that would be an embarrassing stretch of an argument to make. I was a vegetarian for most of my life on the principle that I did not need to consume another living animal, raised in ghastly conditions, for my own survival; but as the popularity of local, free-range farm-to-table restaurants increased, so did my ability to justify eating meat. On a parallel plane, on the notion that I was promoting fair-wage labour, I had gone from an outspoken aversion to consumer culture, to climbing up the ranks of a corporate ladder based on my previously undiscovered ability of getting people to buy more stuff. The symbolism, then, of eating foie gras for the first time with Dov Charney is not lost on me now, though I am certain it was then.

A tired meal at Alexandre's, likely eyeing the foie gras.

The Foie Gras Saga Continues

I am not well versed in the rules of etiquette, but I do have a healthy fear of social impropriety, as arbitrary as my understanding of that category of behaviours may be. Thus, in these shared meals (meals with Dov almost always consisted of sharing plates chosen by him for the whole table), I was careful to consume just shy of my fair share of the portions. On one occasion, however, at a late night staff dinner at L’Express on St. Denis – another Montreal-French bistro – I watched painfully as the foie gras, from which I had already consumed my self-calculated due ration, was neglected by everyone else at the table. As the bill was being paid and my colleagues stood up from their seats, my eyes darted around at them, certain that someone else would see the madness of leaving such a large serving of fattened duck liver behind. No one, however, did. I had to think quickly, and in moments of panic where food is concerned, matters of etiquette become dwarfed by my gluttonous nature. Standing by the table with my jacket already on, I took the whole of the buttery pâté, carefully arranged it on a piece of delicately toasted French bread, and furtively placed this rather large combination into my mouth, raising my eyes to meet the downcast glare of the head waiter. I turned away to avoid this judgement only to meet Dov’s inquisitive look as he paused his cell phone conversation to ask me “What are you doing? Are you still hungry?” to which all I could reply was “I didn’t want it to go to waste” if only my mouth had not been too full to do anything but grimace sheepishly.

L'Express, Montréal

The Last Foie Gras

Enamoured with foie gras as I was, I could not pass up the opportunity to order it whenever it was an option on the menu, and perhaps I inclined my restaurant choices based on this infatuation, but who can really say. I was happy to be travelling either alone or with a rotating cast of coworkers that could not keep a count of my foie gras consumption. This love affair reached a pinnacle of opulence one night in France, when I found myself staying at the Cour des Loges, a five-star hotel converted from four Renaissance homes in the heart of vieux-Lyon. I was still dazed by the glamour of my room and its ensuite complete with Jacuzzi, when I stumbled across the alleyway (is it an alley or a street? It’s hard to tell in these old European cities) to La Nef des Fous. Luckily my senses had been primed by the lavish décor of the hotel so as not to be too offended by this restaurant’s eccentric interior, which even featured a claw foot tub as a pond basin, goldfish and all. I was eating the best foie gras in a city where foie gras comes standard on every menu – and the fall-off-the-bone sugar glazed orange infused duck legs were not bad either – as I discussed my future at the company with the sous-boss, tempted by potential positions of power and importance. Yet something did not sit well with me. It wasn’t the foie gras - that went down with ease and not a trace of hesitation, and was likely coating my stomach sufficiently to ignore the anxious malaise my work was otherwise causing me. But a month in the foie-gras-less regions of Scotland sobered me up to my reality and I vowed off of foie gras – and sales – for life. I am proud to say I am four months clean, and it looks as though I quit it all just in time.

La Nef des Fous
La Nef des Fous

No comments:

Post a Comment